Join us on May 23rd, 2024 at 12:30 pm ET/6:30 pm CET

Recruitment to Revenue
From Recruitment to Revenue: How to Turn Your Ideal Partner Into ARR

Partner professionals thriving in today’s market are focusing on two things: 

  • Winning new revenue for their companies, and
  • Retaining current revenue by driving value to customers

But what many partner managers don’t realize is that the road to accomplishing both with partners is a long and windy one.  

How much revenue you drive with partners and how much value you drive to end users all start with the relationships you decide to build. 

So, how can you ensure you’re recruiting and nurturing the right partnerships at the right time to drive impact?

Join us on May 23rd, 2024 at 12:30 pm ET/ 6:30 pm CET to learn from industry experts how to turn your Ideal Partner into increased ARR. 

Attendees will learn the tactics and plays they need to start driving impact through their ecosystem AND receive free exclusive access to Nelson’s Ideal Partner Profile Template.


Run of show:

12:30 - Partner Recruitment Secrets: Unveiling Nelson's Most Popular Partner Template 
Get the step-by-step playbook Nelson used to recruit 1,479 partners. Learn how to build your Ideal Partner starting from your customer and how to get your customer to their business outcomes by working with partners. The best part? You walk away with the template that made it possible. 

- Mastering Partner-Led Growth: Accelerating Time to Revenue

In the earliest stages of the partner journey, the primary goal is to create a positive first impression of your brand. The next priority is to accelerate the time to revenue and impact. Every day lost in the early stages can mean revenue left on the table. Margaret will talk through the tactics, programs, and best practices to master partner-led growth.

1:00 - Q&A Session
Your chance to get your questions answered for the stage that you're at!



Margaret Adam
Head of Product Marketing
Nelson Wang
Will Taylor
Head of Nearbound Partnerships

Registration Form